Strengthen acquisition, retention and daily delivery.
Operating-system, membership and applied-AI consulting for gyms, studios, clubs and wellness businesses.
Where transformation commonly stalls.
We begin with the real workflow, commercial objective, information environment and accountability model.
- Leads lost between enquiry and first visit
- Weak onboarding and member activation
- Retention action starts too late
- Scheduling and staffing inefficiencies
- Campaign activity disconnected from lifetime value
A connected consulting programme.
Modules are combined around the outcome rather than sold as disconnected deliverables.
Member journey
Design enquiry, trial, onboarding, engagement, renewal and win-back pathways.
Retention system
Define risk indicators, intervention routines, communications and accountability.
Capacity and scheduling
Improve class, coach, space and roster utilisation.
Growth and conversion
Align campaigns, landing pages, offers, follow-up and measurement.
Applied AI
Support lead triage, content, communications and operating summaries with clear oversight.
Performance cadence
Create a practical scorecard and management rhythm for locations and teams.
Measured operating improvement.
The baseline and measures are agreed during diagnosis. Typical outcome areas include:
- Higher lead-to-member conversion
- Stronger activation and retention
- Better utilisation
- More reliable follow-up
- Clearer location and campaign performance
From focused diagnostic to embedded delivery.
Diagnostic
Evidence, workflow, systems, performance baseline and prioritised opportunity map.
Design sprint
Target operating model, requirements, controls, roadmap and implementation plan.
Implementation
Configuration, build, integration, launch, adoption, measurement and improvement.
Discuss the outcome you need.
Tell us what is changing, where work is getting stuck and what success needs to look like.